Big Tech
Apple Privacy Settings That Matter
Apple is more privacy-friendly than its rivals, but the defaults still leave value on the table. Flip these and use the iCloud+ tools you already pay for.
The Switches Worth Flipping
1
Personalized ads offSettings → Privacy & Security → Apple Advertising → off.
2
Analytics offSettings → Privacy & Security → Analytics & Improvements → off.
3
Significant Locations offLocation Services → System Services → Significant Locations → off.
Encrypt Your iCloud
Advanced Data Protection end-to-end encrypts your iCloud backup, Photos, Notes, and more, so not even Apple can read them.
Settings → your name → iCloud → Advanced Data Protection → on. Save the recovery key somewhere safe first.
Stop Email Tracking
- Settings → Apps → Mail → Privacy Protection → Protect Mail Activity. Hides your IP and blocks tracking pixels in email.
Use the iCloud+ Tools
- Hide My Email creates throwaway forwarding addresses for signups.
- iCloud Private Relay hides your IP and DNS from sites in Safari.
- Both come with any paid iCloud plan.
Common Questions
Is Apple really more private?
It collects less and encrypts more than Google or Meta, but it is still a giant company. These settings close the gaps that remain.
What is Lockdown Mode?
An extreme protection mode for people at risk of targeted attacks (journalists, activists). Most people do not need it.
Does Private Relay work outside Safari?
No. It only covers Safari traffic. For all apps and devices you need network-level encrypted DNS or a VPN.
WANT THIS DONE FOR YOU?
Harbor Privacy blocks tracking and ad domains at the DNS level for every device on your home network, automatically. Get started here.